There are many ways to communicate with your customers and prospects. When it comes to the internet, this strategy can be done at a very low cost. The other advantage is the capability to automate your marketing. This strategy will generate leads or communicate to you prospects and customers on autopilot. It can also be changed at anytime!
Email Marketing
Email marketing is an ideal way to maintain communication with your current customers, but it can also be a great way to turn prospects into customers.
They say you need to “touch” you prospect 7 times before they buy from you. By integrating an email campaign into your website or other Web 2.0 location you can generate leads by offering an exchange with a prospect – your informative ebook, tip video etc. for their email. Once you have this email you can maintain contact with for 7 days and gain trust and showcase the benefits of your product or service. Remember, benefits are about the customer not you.
